ACL

Overall Checklist of the ACL

These are hyperlinked notes to various sections of the Australian Consumer Law, made to assist with my BLAW20003: Consumer Law class at the University of Melbourne.

Section General Overview Applies to who / what? What kinds of transactions?
18 Misleading or deceptive conduct + application to information providers
  • Natural persons (State)

  • Businesses, telephone deals, interstate/overseas (Commonwealth)

  • Future events

  • Bypasses exclusion clauses

  • Does not bypass silence

  • Applies to conduct which is likely to mislead or deceive the reasonable consumer (note: confusion is not misleading)

  • Must show causation

  • In trade or commerce (employees count too)

  • Requires the existence of a consumer

  • Misleading or deceptive advertisements (see s 251 for publisher’s liability)

See also:

  • s 19 for media exclusions

  • s 251 for advertisement publisher’s liability

  • s 29 for (specifically) false or misleading representations about goods or services, which can impose criminal liability

  • s 29(1)(m) or s 151(1)(m) which prohibits an attempt to exclude liability under the ACL

19 Exclusion of s 18 for media outlets
  • Protects media outlets from liability for s 18

  • Does not extend to advertisements or material published in connection with the possible supply of goods or services, or self-promotion

See also:

  • s 251 for advertisements

20

Unwritten law unconscionable conduct

(Blomley v Ryan)

(Commercial Bank of Australia v Amadio)

(Thorn v Kennedy)

(Kakavas v Crown Melbourne)

  • Developed to “prevent victimisation of the weaker party by the stronger”

  • Two preconditions:

    • W must suffer from some special disability or disadvantage which prevents them from looking after their best interests

    • D must be aware of this disadvantage and take unfair advantage

  • Acquisition of goods and services

  • No criminal equivalent

  • Must occur in trade or commerce

  • Not restricted to consumer transactions

  • Must not be prohibited by s 21

Notes:

  • In contrast to unwritten law, which provides a private remedy, provisions s 20-22 prohibit unconscionable conduct. This allows transgressors to be punished if the ACCC pursues action

See also:

  • s 21, 22 are used more by consumers as they are statutory

  • s 50 which prohibits harassment

21, 22

Statutory unconscionable conduct

(ASIC v Kobelt)

  • Definition of unconscionable conduct will be similar to s 20

  • No criminal equivalent

  • s 22 lays out matters that s 21 can be applied to

  • Trade or commerce

  • Not restricted to consumers

23 – 25, 27, 250

Unfair terms

(Jetstar v Free)

  • Enables terms in contracts to be void in the case of unfairness

  • Regards goods, services or land

  • Does not cover upfront price, terms required by law

  • An unfair term is void and thus unenforceable, thus no rights and obligations on either party

  • Penalties can now be imposed for including an unfair contract term (Treasury Laws Amendment (More Competition, Better Prices) Act 2022)

  • Enforced via s 250, which can grant an injunction against the use of the term or vary the contract

    • Failure to comply: contempt of court

  • NOT in trade or commerce

  • Applies to consumer or business contracts

  • Must be a standard form contract

  • Excludes cases found in s 28

Notes:

  • A consumer contract (s 23):

    • Does not need to involve a consumer

    • Is for the supply of goods or services or land

    • Predominantly purchased for personal, domestic, or household use or consumption – does not have to be a good ordinarily used for such reasons

  • Small business contract (s 23):

    • Is for the supply of goods or services or land

    • Business has <100 persons and/or turnover for previous income year was less than $10million

    • (Used to be 20 and $300,000)

  • Standard form contract (s 27)

    • Essentially a non-negotiated contract – one that was accepted, pre-written, with no negotiation

    • Even a little bit of negotiation would form a rebuttal

  • Unfair term (s 24 with examples in s 25) has all three features:

    • Significant imbalance in rights and obligations

    • Not be reasonably necessary to protect the party relying on the term

    • Causes detriment to a party if enforced

See also:

  • s 28, containing exclusions

26, 28 Exclusions to the Unfair Contract Terms regime
  • s 26 excludes terms which:

    • Define the main subject matter of the contract

    • Set the upfront price payable
      (consequently, Australia has no provision to control price gouging)

    • Are required by law

  • s 28 contains very specific/technical excl.

  • Reason for these exclusions is that large business interests do not want to be exposed to liability under this regime

29, 151

False or misleading representations about goods / services

(liability exclusion: LG Electronics, Sem 7 slide 15)

  • Essentially a smaller, more restrictive s 18

  • Notably it prevents attempting to deny s 18’s power

  • Prohibits 16 forms of false or misleading representation, particularly the “standard, quality, value, or grade of goods or services”1

  • s 29(1)(m) makes it an offence to make a false representation about the rights of consumers in obligation to it

  • Once a supplier provides information, they must provide everything; however, they can exclude information

  • In trade or commerce

  • Can contravene s 29 even if nobody has been misled

Usage: while a consumer may seek to use this to seek a civil remedy, this is unlikely as this is all covered by s 18. Instead, a consumer may choose to use the criminal equivalent, s 151, which carries a criminal offence

See also:

  • s 30 for land representations

  • s 31 for misleading conduct relating to employment

  • s 33, s 34 for misleading conduct as to the nature of goods/services

  • s 37 for misleading representations about business activity (profitability, risk, etc)

30 , 152

False or misleading representations about sale of land

(ACCC v Gary Peer & Associates)

  • Similar to provisions for the sale of goods or services, but for the sale of land

  • covers nature of interesting features in the land, price, location, characteristics, how the land can be used, facilities

  • In trade or commerce

31 , 153

Misleading conduct relating to employment

(ACCC v Zanok)

  • Covers availability, nature, T&C of a job

  • Think of the future situations -conditions for deception

  • If a job vacancy is advertised, but applicants are told during the interview that it no longer exists, they are liable

  • Company is liable for alerting the applicant before they come to the interview

  • Not restricted to conduct occurring in T or C

  • “in relation to employment that is to be”

  • Can apply to contracts for services

32 , 154

Offering rebates, gifts, prizes

(Seminar 10 slide 5)

  • Must not offer rebates/gifts/prizes or free items with no intention to provide

  • Unlawful to run a “buy one get one free” promotional campaign if the price of the item being sold was increased from its usual selling price, to offset the cost of the second item

  • Two situations:

    • Where it is possible for a consumer to purchase just one of the items for less than the offer price

    • Where the offer price is higher than the price at which one item could have been purchased from the supplier, before the offer was promoted

  • In trade or commerce

33 – 34 , 155 – 156

Misleading the public as to the nature of goods / services

(ACCC v Apple, iPad 4G)

  • Only applies to conduct directed at the public

  • 33 for goods, 34 for services

  • Conduct liable to mislead members of the public only

  • Can overlap with s 29 – some forms of conduct can lead to liability under both provisions

35 , 157 Bait advertising
  • Offering items for sale at very low prices to attract consumers to a business

  • The prohibition occurs when businesses do not offer items for sale at the advertised price, in reasonable quantities or for a reasonable time, or knew that they would not be able to do so

  • Valid defence: “we weren’t aware the product would be as successful as it was”

36, 158 Wrongly accepting payment
  • ACL prohibits business from accepting payment for goods or services if it does not intend to supply them at all, or supply materially different goods or services

  • 36(4) provides that a business which has accepted payment for goods or services must supply all those within the agreed time; on the other hand, the ASIC has no such equivalent

  • Related to accepting prepayment for goods or services

  • Examples: deposits if the business does not intend to supply

37 , 159 Misleading representations about certain business activities
  • Must not make a false statement concerning the profitability, risk, or any other material aspect of business activity…

  • … that the person invites others to participate or engage in, or invest in

  • In trade or commerce

38 , 160 Application of false / misleading representations provision to information providers
39 , 161 Unsolicited cards
  • Prohibits business from sending credit or debit card to anyone, unless they have requested the card in writing or it is being sent to replace an existing card

  • Offence for a card provider to enable a credit card to be used as debit or vice versa without written permission

40, 43 , 162 , 163 Asserting payment for unsolicited goods or services + unauthorised entries / advertisements
  • Person must not assert the right to payment from another person

  • In trade or commerce

  • For unsolicited goods or services

See also:

  • s 41-42 for the liability of the recipient

41 – 42 Liability of recipient for unsolicited goods / services (“inertia selling”)
  • Recipient of unauthorised item is not obliged to pay

  • Recipient protections:

    • Not liable for any loss or damage to the goods unless wilful and unlawful

    • After a recovery period (1-3 months typically), the goods will become the property of the recipient unless they unreasonably prevent the sender from recovering them

    • Not liable for any loss or damage resulting from the supply of the services

  • Cannot assert a right to payment without reasonable cause (s 10 – demanding payment or threatening to sue for money, placing person on a defaulters list, invoking collection proceedings etc.)

44 – 46 , 164 Pyramid schemes
  • A Ponzi/pyramid scheme rewards participants for recruiting new members rather than selling real goods or services

  • Involves two things: a joining fee + being induced to pay the fee by the prospect of earning a ‘recruitment payment’ when they introduce new members

  • ACL prohibits participation in a pyramid scheme as well as persuading others to do so

  • As opposed to marketing scheme which induces participants through the prospect of earning commissions through selling real good or services – this is not illegal

47, 165 Multiple pricing
  • Prohibits a business from displaying multiple prices but selling from anything apart from the lowest price

  • To avoid liability (i.e. catalogue error) the business can:

    • Retract the price and publish the retraction as publicly

    • Withdraw the goods from sale

    • Charge the consumer the lowest of those prices

  • Consumer has no right to purchase the goods at the lowest price

48, 166 Component pricing
  • When a business splits a transaction into components and then advertises the lower component price

  • For instance, quoting a price without tax

  • Only allowed if the supplier specifies the total amount as a single figure in a prominent way

  • Only for consumer goods or services

  • Does not apply to:

    • Certain delivery charges

    • Representations made to corporations

    • Optional charges the customer can choose to avoid

    • Charges which cannot be quantified at time of contract, but which can be calculated in a transparent way

    • The supply of services under a contract where they are paid periodically

49 , 167 Referral selling
  • Supplier induces customer to acquire goods or services by promising a benefit if they assist the supplier to secure more customers

  • Prohibited where receiving the benefit depends on an event (such as sale) occurring after the supply contract is made

50 , 168

Harassment and coercion

(ACCC v Panthera)

  • Prohibits undue harassment, which is conduct ‘calculated to intimidate, demoralise, tire out, or exhaust the person targeted’

  • Coercion means using/threatening physical force

  • Conduct can amount to H & C even if it is not illegal or directed at someone other than the real target

  • Doesn’t matter if the creditor has a contractual right to recover the goods

  • Includes blackmail

  • In relation to the sale of goods, services, or land

  • In relation to the payment of the sales above

51 – 53 Non T/C consumer guarantees (goods)
  • Consumer guarantees

  • 51: the supplier has the right to dispose of ownership in the goods, unless otherwise agreed

  • 52: The consumer’s possession of the goods will not be disturbed unless supply was of a limited ownership

  • 53: No undisclosed securities attached to the goods

  • Applies to goods

  • Exception: limited title

  • Exception: hire/lease for s 51

54 – 59 T/C consumer guarantees (goods)
  • 54: Acceptable quality
    Exception: consumer error or consumer examined goods prior to purchase

  • 55: Reasonably fit for purpose
    Exception: consumer’s decision did not rely on the supplier’s advice

  • 56: Goods will correspond with their description

  • 57: Goods will correspond with a sample or demonstration model
    Exception: defect would be apparent on a reasonable examination

  • 58: Repair facilities and spare parts are available
    Exception: If consumer has written notice that repair/spare parts are not available

  • 59: Manufacturers and suppliers will comply with express warranties

  • Applies to goods

  • Exceptions apply, primarily for auctions

60 – 63 T/C consumer guarantees (services)
  • 60: Services will be provided with due care and skill
    Exceptions: none

  • 61(1): Services will be reasonably fit for the disclosed purpose
    Exceptions: architects and engineers

  • 61(2): Services will achieve the result that the consumer made known to the supplier
    Exceptions: architects and engineers

  • 62: Services will be supplied within a reasonable time unless the parties indicate otherwise

  • All businesses and professionals with exclusions

  • 64(A)

64 Unallowed guarantees exclusions
  • Makes ineffective any attempt to:

  • Exclude a guarantee

  • Prevent reliance on a guarantee

  • Prevent liability arising from non-compliance

  • Attempts to do so are ineffective and violate the ruling

64A Guarantees of reduced liability
  • Liability can be limited to repairing or replacing goods that do not meet a consumer guarantee

  • Cannot exclude liability entirely

  • Does not apply to title, quiet possession, and encumbrance guarantee

  • A term will not be effective to limit the liability if their reliance on it is unreasonable

  • Non-consumer goods or services only

  • CCA s 139A allows the suppliers of recreational services to contractually exclude, restrict, or modify their liability for death, personal injury, or illness

    • Cannot be done in relation to property damage or loss, or significant personal injury caused by reckless conduct

  • See also:
    s 275

69 – 72 Unsolicited consumer agreements (definitions in 71, coverage in 72)
  • Unsolicited agreement has four elements:

    • Must be for the supply in T or C of consumer goods or services to a consumer

… Applies only to agreements to supply consumer goods or services to private individuals or businesses

  • Negotiated at a dealer at a place alternative to the supplier’s business premises or by telephone

  • Consumer must not have invite the dealer for the purpose of entering into the agreement

  • Price payable must not be ascertainable at time of sale, or over $100

  • 70: presumes agreements are unsolicited consumer agreements if it is alleged and no other person proves otherwise

  • As per 69, this excludes:

    • Business contracts: made for commercial goods or services

    • Discontinued agreements: consumer has discontinued negotiations but supplier afterwards contacts

    • Agreements made at a party plan (lingerie party)

    • Renewal agreements

    • Subsequent agreements

73 , 170 Permitted hours for UCAs
  • See readings p 115

74 , 171 Disclosing purpose and identity
75 , 172 Ceasing to negotiate on request
76 , 173 Informing person of termination period
77 Liability of suppliers for dealer contraventions
78 – 81 , 174 – 177 UCA requirements
82 – 83 Terminating UCAs
84 , 178 Obligation of suppliers on termination of UCAs
85 Obligations of consumers on termination of UCAs
86 , 179 Prohibition of supplies after UCAs
87 – 88 , 180 – 181 Repayments and recovering amounts after terminating a UCA
96 , 188 Lay-by agreements in writing
97 – 98 , 189 – 191 Termination of lay-by agreements by consumers and suppliers
99 Effect of lay-by termination
104 – 105 Safety standards for consumer goods and product related services (making + declaring)
106 – 107 , 194 – 195 Supplying consumer goods or product related services that do not comply with standards
108 , 196 Requirement to nominate a safety standard
109 – 113 Interim bans on consumer goods or product related services
114 – 117 Permanent bans on consumer goods or product related services
118 – 119 , 197 – 198 Supplying banned consumer goods or product related services
122 – 123 Compulsory recall of consumer goods + recall notices
124 , 199 Obligations of supplier in relation to recall notices
125 , 200 Notifying non-Australian persons who supply recalled consumer goods
126 Dealing with multiple recall notices
127 Compliance with recall notices
128 , 201 Voluntary recall of consumer goods
129 Safety warnings about consumer goods and product related services
130 Announcement of the results of an investigation
131 – 132A , 202 Reporting death / serious injury / illness relating to consumer goods or product related services
134 – 135 Declaring and making information standards for goods and services
136 – 137 , 203 – 204 Supplying goods and services that do not comply with information standards
138 – 141 Liability of manufacturers for an injured individual, other persons, damaged goods, land, buildings, fixtures
142 Defences to defective goods actions
143 When to commence defective goods actions
144 Liability joint
145 Survival of actions
146 No defective goods action where workers’ compensation law applies
147 Unidentified manufacturer
148 Commonwealth liability for goods noncompliant with CW mandatory standard
149 Representative actions by the regulator
251 Publisher’s liability for advertising
  • The publisher of an advertisement may contravene s 18 of the ACL merely by publishing it, even though they were not its author

  • Liability can be avoided if:

  • (s 18) It is clear the publisher is merely a conduit and does not adopt/endorse its contents

  • (s 251) If the publisher is in the business of publishing advertisements, and the publisher had no reason to suspect that it was misleading

  • Publishment of advertisements

255 Safe harbour defence
259, 260, 262, 263 Major defect
  • Defines a major failure as any of the following situations:

    • Goods would not have been acquired by a reasonable consumer fully aware

    • Significant depart from description or sample

    • Goods are substantially unfit for a purpose for which they are commonly used

    • Goods are unfit for a disclosed purpose made known to the supplier

    • Goods are not of acceptable quality because they are unsafe

  • Remedies available:

    • see Page 106 of Readings

275

State and Territory limitations

(Moore v Scenic Tours)

  • S & T’s can preclude or limit liability for failure to comply with the four supply of service guarantees produced

  • Applies to all services, not just recreational ones

  • Allows the protection of S or T law to exclude liability, not just contractual (i.e. CCA s 139A)

  • Only supply of recreational services

  • Only refers to individual S or T limitations


  1. s 29 prohibits 16 forms of false or misleading representation

    the standard, quality, value or grade of goods or services

    that the goods are new

    that a particular person has agreed to acquire these goods or services

    that the goods or services have been purchased, endorsed, or sponsored by a particular person

    that goods or services have certain sponsorship, approval performance characteristics, accessories, uses or benefits

    that the person making the representation has sponsorship, approval or affiliation

    the price of the goods or services

    the availability of repairs and spare parts for the goods

    where the goods originate from

    the need for the goods or services

    the existence or exclusion of any condition, warrantee, guarantee, right or remedy available under the ACL

    the need to pay for a contractual condition, warranty or guarantee equivalent to those that a consumer has under the ACL

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